Branding

BRANDING

Branding is the most important process of building a brand that can last over time. The corporate image, business colors, brand identity and general communication of the company determine the Brand Value, a successful Branding will extend the brand in the market, position it as a benchmark and place it in the minds of consumers.

WHY IS

IMPORTANT?

At present, the competition between companies is increasing, the products are increasingly similar and it is necessary for the brand to be easily differentiated. Thus, the key to business lies in branding, that is, in the power of the brand as a differentiating element. Branding has established itself as a necessary element for the success of any company, since it is a way of positioning the brand, achieving prestige and recognition, especially on digital communication platforms.

HOW

Naming, or creation of a name

Corporate identity

Logo

The logo is the name of the company and must fit in with the spirit of the company. Our brand must convey what the company is and without a good brand, the branding that is carried out will not work. Both factors must fit to achieve the proposed objective.

logo and symbol

The logo and the symbol constitute the identity of the company and, between the two, make up its physical personality.

Typography

Typography is a visual identification element that will distinguish the company from the market.

Colors

Color allows you to distinguish your brand from the competition. A good choice of color allows us to attract the attention of the consumer, give personality, differentiation and position our brand in the market.